Brand Evolution Assignment Example | Topics and Well Written Essays - 3000 words

Brand Evolution - Assignment Example The celebrity brand of Christina Aguilera and Britney Spears represents their individual lifestyles, values, personality, emotion and the desires that two celebrities are identified directly with. It is notable that the concept of the two brands has gone a step further to be associated with a sub-culture in the society mainly through their fans. Most of the consumers who are the fans are characterized with high-involvement where they have emotionally invested in the brand. The two brands in the 21st century have had subculture notably the young people in the society notably ladies identifying themselves. Both Christina Aguilera and Britney Spears brands have highly emotionally invested in the lifestyle the brand represents.Comparing the two career paths that both Aguilera and spears have taken illuminates how their brands are influential in the contemporary societies all over the world. Christina Aguilera and Britney Spears became famous and rose to superstardom almost at the same ti me. This childhood competition in various events contributed greatly to the development of the two identity brands of the two singers. Their differences are as compelling as their similarities in the various aspects of performance and entertainment dimensions. Aguilera and Spears were born in 1980 and 1981 respectively and they both competed as young girls in most of the local competitions during their childhood.  Their brand development began as they acted in various precocious talents by auditioning for "The Mickey Mouse Club,†.... Both Christina Augilera and Britney Spears brands have highly emotionally invested in the lifestyle the brand represents. BRAND DEVELOPMENT Comparing the two career paths that both Aguilera and spears have taken illuminates how their brands are influential in the contemporary societies all over the world. Christina Augilera and Britney Spears became famous and rose to superstardom almost at the same time. During their time it was regarded as the battle of the blondes, they competed since childhood and there is no clear winner between the two. This childhood competition in various events contributed greatly to the development of the two identity brands of the two singers. They were both talented artists, and their differences are as compelling as their similarities in the various aspects of performance and entertainment dimensions (Beverly 2005). Aguilera and Spears were born in 1980 and 1981 respectively and they both competed as young girls in most of local competitions during their childhood. Their brand development began as they acted in various precocious talents by auditioning for "The Mickey Mouse Club,†. This was a popular TV show in USA where Aguilera auditioned in 1991 and waited two years until she was older. Aguilera boosted her career in performance and singing marking quickly her place as a diva with a powerful voice suitable for singing. Britney Spears on the other hand began her brand creation in 1992 joining "The Mickey Mouse Club† where Aguilera had signed a year ago. This marked the beginning of their brand establishment being part of one team. Until the cancellation in 1994 Spears and Aguilera stayed on the show and they did a number of numerous performances together on the show. Attributed to this fact is that the two